an emerging consensus in the neuroscience community that drug and alcohol addiction is fundamentally a learning and memory disorder.

alcoholics aren’t addicted to the experience of pleasure or relief they get from drinking alcohol. They’re addicted to the constellation of environmental, behavioral and physiological cues that are reinforced when alcohol triggers the release of dopamine in the brain.

Alcohol, in this model, is the enabler. It hijacks the dopaminergic system, and it tells our brain that what we’re doing at that moment is rewarding (and thus worth repeating).

Among the things we learn is that drinking alcohol is rewarding. We also learn that going to the bar, chatting with friends, eating certain foods and listening to certain kinds of music are rewarding. The more often we do these things while drinking, and the more dopamine that gets released, the more “potentiated” the various synapses become and the more we crave the set of experiences and associations that orbit around the alcohol use.